L\u2019Or\u00e9al Paris, the world\u2019s leading beauty brand synonymous with innovation and empowerment, and Tira, Reliance Retail\u2019s pioneering beauty destination, have come together in an exclusive collaboration for Paris Fashion Week – the most prestigious and influential fashion event on the global calendar. As part of this partnership, the two brands unveiled \u2018Runway to Paris\u2019, a first-of-its-kind initiative in Mumbai that spotlighted the future of young Indian fashion and beauty talent.<\/p>\n
A highlight from the L’Or\u00e9al Paris X Tira ‘Runway to Paris’ showcase<\/p>\n
Designed as a glamorous prelude to Paris Fashion Week, Runway to Paris fused Parisian allure with India\u2019s creative pulse, reimagining how fashion and beauty come together in storytelling. The platform celebrated inclusivity, individuality, and artistic innovation, with students from across the country participating to showcase their looks. It offered India\u2019s young talent an unprecedented opportunity to present their creativity while bringing the magic of Paris Fashion Week closer to home.
\nConceived as a contest, Runway to Paris culminated in a grand finale where eight promising teams presented their looks before an esteemed jury and an audience of industry leaders, spotlighting India\u2019s next generation of creative voices. As part of the global theme \u201cWalk Your Worth\u201d from The L\u2019Or\u00e9al Paris global show Le D\u00e9fil\u00e9, the showcase highlighted individuality, inclusivity, and empowerment, positioning beauty as an equal partner to fashion in storytelling. Each look was complemented by the newly launched Infallible Laque Resistance Liquid Lipstick by L\u2019Or\u00e9al Paris, weaving in the campaign thought \u201cWhat\u2019s Your Shine Statement\u201d – a celebration of confidence and self-expression through high-shine color.
\nThe evening culminated with the announcement of the winning designer team, who earned the rare opportunity to attend the Le D\u00e9fil\u00e9 at Paris Fashion Week in Paris. This once-in-a-lifetime experience reinforces the role of L\u2019Or\u00e9al Paris X Tira in providing Indian talent with a global platform and bringing consumers closer to the magic of Le D\u00e9fil\u00e9 at Paris Fashion Week.
\nSpeaking on the occasion, Dario Zizzi, General Manager, L\u2019Or\u00e9al Paris India, said, \u201cRunway to Paris is more than just a showcase \u2013 it\u2019s a movement that celebrates creativity, inclusivity, and empowerment. By spotlighting upcoming Indian designers on a global stage, we are proud to bring the spirit of Le D\u00e9fil\u00e9 closer to home while inspiring consumers to embrace their own shine.\u201d
\nAdding to this, Bhakti Modi, Co-founder of Tira, said, \u201cThis collaboration with L\u2019Or\u00e9al Paris is a natural extension of Tira\u2019s vision to democratize beauty and fashion experiences in India. By empowering young designers and giving consumers access to global trends, Runway to Paris has become a platform that bridges aspiration with accessibility. We are proud to be enabling voices of tomorrow and to be shaping experiences that resonate with today\u2019s new-age, fashion-forward audience.\u201d
\nWith this event L\u2019Or\u00e9al Paris and Tira have cemented their collaboration as a milestone moment – championing young Indian talent, blending global beauty with high fashion, and creating a gateway from Mumbai to Paris Fashion Week, the ultimate international stage.<\/p>\n","protected":false},"excerpt":{"rendered":"
L\u2019Or\u00e9al Paris, the world\u2019s leading beauty brand synonymous with innovation and empowerment, and Tira, Reliance Retail\u2019s pioneering beauty<\/p>\n","protected":false},"author":1,"featured_media":167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts\/166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/comments?post=166"}],"version-history":[{"count":1,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts\/166\/revisions"}],"predecessor-version":[{"id":257,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts\/166\/revisions\/257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/media\/167"}],"wp:attachment":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/media?parent=166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/categories?post=166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/tags?post=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}