{"id":2065,"date":"2025-10-21T08:06:44","date_gmt":"2025-10-21T08:06:44","guid":{"rendered":"https:\/\/network.rvrising.com\/?p=2065"},"modified":"2025-10-21T08:06:44","modified_gmt":"2025-10-21T08:06:44","slug":"chinas-sichuan-extends-cultural-tourism-invitations-at-global-landmarks","status":"publish","type":"post","link":"https:\/\/www.rvrising.com\/news\/world\/chinas-sichuan-extends-cultural-tourism-invitations-at-global-landmarks\/","title":{"rendered":"China&#8217;s Sichuan Extends Cultural Tourism Invitations at Global Landmarks"},"content":{"rendered":"<p><span class=\"legendSpanClass\">CHENGDU, China<\/span>, <span class=\"legendSpanClass\">Oct. 18, 2025<\/span> \/PRNewswire\/ &#8212; <span id=\"spanHghlt300e\">According to Sichuan International Communication Center, on October 17 (Beijing time), the &#8220;Sichuan Ease&#8221; cultural tourism logo made its global debut simultaneously across five landmark locations worldwide, including Times Square in New York, Westfield Shopping Centre in London, Cross Shinjuku Vision in Tokyo, Wilkie Edge in central Singapore, and MBK Center in Bangkok. The eye-catching visual display aimed to introduce Sichuan&#8217;s rich cultural heritage and stunning natural landscapes to a wider international audience.<\/span><\/p>\n<p>The newly unveiled logo design draws inspiration from classical Chinese cloud patterns and the character &#8220;Shu&#8221; from oracle bone script. Additionally, the logo seamlessly integrates the form of the giant panda with the structure of the Tai Chi diagram, embodying Sichuan&#8217;s philosophy of life\u2014a harmonious blend of &#8220;leisurely ease&#8221; and &#8220;openness&#8221;.<\/p>\n<div>\n<p>Inspired by Shu brocade and embroidery, and Zigong lantern art, the logo features rich color\u00a0combinations. It\u00a0not only reflects Sichuan&#8217;s diverse landscapes\u2014from majestic Danxia landforms to\u00a0the\u00a0tranquil bamboo sea\u2014but also conveys a message of cultural vitality and inclusivity.<\/p>\n<p>The simultaneously released promotional video features globally renowned attractions such as Jiuzhaigou\u00a0Valley, Huanglong Scenic and Historic Interest Area, Daocheng Yading, and Southern Sichuan Bamboo Sea, while showcasing symbols of the ancient Shu civilization like the Sun and Immortal Birds Gold Ornament\u00a0and the Bronze Head Portrait with Gold Mask, in order to pay\u00a0tribute to Sichuan&#8217;s millennia-old history. Moreover, the video also blends\u00a0together cultural elements such as Sichuan hotpot, Sichuan opera, and exquisite Shu brocade and embroidery, thereby weaving\u00a0tradition and modernity into a single captivating image.<\/p>\n<p>Through this appearance, Sichuan, China\u00a0has cordially invited\u00a0global travelers\u00a0to explore and experience a journey of leisurely ease\u00a0and remarkable wonders.<\/p>\n<p>SOURCE Sichuan International Communication Center<img decoding=\"async\" style=\"border: 0px; width: 1px; height: 1px;\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CN01469&amp;Transmission_Id=202510180920PR_NEWS_USPR_____CN01469&amp;DateId=20251018\" alt=\"\" \/><\/p>\n<\/div>\n<p><b>This release is auto-published via PR Newswire; our journal is not responsible for the content.<\/b><\/p>\n<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/chinas-sichuan-extends-cultural-tourism-invitations-at-global-landmarks-302588196.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CHENGDU, China, Oct. 18, 2025 \/PRNewswire\/ &#8212; According to Sichuan International Communication Center, on October 17 (Beijing time),<\/p>\n","protected":false},"author":1,"featured_media":2066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,7],"tags":[592],"class_list":["post-2065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire","category-world","tag-sichuan-international-communication-center"],"_links":{"self":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts\/2065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/comments?post=2065"}],"version-history":[{"count":1,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts\/2065\/revisions"}],"predecessor-version":[{"id":2287,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts\/2065\/revisions\/2287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/media\/2066"}],"wp:attachment":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/media?parent=2065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/categories?post=2065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/tags?post=2065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}