{"id":243,"date":"2025-09-20T09:59:09","date_gmt":"2025-09-20T09:59:09","guid":{"rendered":"https:\/\/network.rvrising.com\/?p=243"},"modified":"2025-09-20T10:02:14","modified_gmt":"2025-09-20T10:02:14","slug":"odyssey-functional-energy-set-to-revolutionize-the-legacy-energy-drink-market","status":"publish","type":"post","link":"https:\/\/www.rvrising.com\/news\/business\/odyssey-functional-energy-set-to-revolutionize-the-legacy-energy-drink-market\/","title":{"rendered":"Odyssey Functional Energy Set to Revolutionize the Legacy Energy Drink Market"},"content":{"rendered":"<p><strong><i>Odyssey delivers sustained energy, along with cognitive and mood-boosting benefits, plus amazing taste<\/i><\/strong><\/p>\n<div>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">FORT LAUDERDALE, Fla.<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 16, 2025<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4510057-1&amp;h=2042636138&amp;u=https%3A%2F%2Fwww.odysseyelixir.com%2F&amp;a=Odyssey+Functional+Energy\" target=\"_blank\" rel=\"nofollow noopener\">Odyssey Functional Energy<\/a><\/u>, a leader in the functional beverage market, is setting a new standard for the energy drink industry with its better-for-you formulations and clean ingredients powered by Organic Lion&#8217;s Mane, Cordyceps, and plant-based caffeine. Designed for wellness-minded consumers, Odyssey delivers sustained energy, cognitive support, and mood benefits without the crashes associated with traditional energy drinks.<\/p>\n<p><strong>Odyssey delivers sustained energy, along with cognitive and mood-boosting benefits, plus amazing taste<\/strong><\/p>\n<div class=\"pull-right inline-gallery-container col-md-8 col-sm-7 col-xs-12\">\n<div class=\"gallery inline-gallery\">\n<div class=\"row\">\n<div class=\"col-sm-12\">\n<aside class=\"pull-quote\">Odyssey offers 85mg and 222mg caffeine lines across ten flavors, including Pineapple Mango, Blue Raspberry, Strawberry Watermelon, Dragon Fruit Lemonade, Blackberry Lemonade, Passion Fruit Orange Guava, and Mandarin Orange. After rapid national growth, Odyssey has introduced three new flavors \u2013 Tropical, Cola, and Pink Lemonade, expanding its lineup to satisfy consumer cravings. Since its 2022 launch, the brand has grown into 8,500+ retail locations nationwide, including Kroger, Albertsons, H-E-B, Wegmans, Meijer, Erewhon, and more, positioning Odyssey for continued category leadership.<\/aside>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&#8220;Our goal has always been to redefine what energy feels like,&#8221; said <span class=\"xn-person\">Scott Frohman<\/span>, CEO and Founder of Odyssey Functional Energy. &#8220;We&#8217;re delivering functional benefits without the crash and giving consumers a simple, better-for-you alternative that meets the demands of modern lifestyles. Odyssey is ready to lead the next generation of energy drinks.&#8221;<\/p>\n<p>Odyssey&#8217;s proprietary ingredient stack combines Organic Lion&#8217;s Mane, Cordyceps, Green Tea Caffeine, Panax Ginseng, and L-Theanine to deliver focus, endurance, and sustained energy. All products are crafted with real fruit juice, no added sugar, and are Non-GMO, Vegan, Gluten-Free, and Kosher. Unlike its competitors, Odyssey is free from high-fructose corn syrup, aspartame, sucralose, taurine, and synthetic preservatives, giving consumers a clean-label choice they can trust.<\/p>\n<p>According to\u00a0<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4510057-1&amp;h=1548799256&amp;u=https%3A%2F%2Fwww.mckinsey.com%2Findustries%2Fconsumer-packaged-goods%2Four-insights%2Ffuture-of-wellness-trends&amp;a=McKinsey\" target=\"_blank\" rel=\"nofollow noopener\">McKinsey<\/a><\/u>, the global wellness market was valued at <span class=\"xn-money\">$1.8 trillion<\/span> in 2024, with the U.S. projected to exceed <span class=\"xn-money\">$500 billion<\/span> by mid-2025, growing 4-5% annually, led by Gen Z and Millennials. Key drivers for this growth include increased consumer focus on health, rising fitness trends, and the demand for instant energy boosts and immunity-enhancing products.<\/p>\n<p>Consumers are moving away from high sugar, artificial ingredients, and synthetic additives toward natural ingredients, real benefits, and great taste. Odyssey has positioned itself to lead this shift with pure, functional formulations that boost energy, support mental clarity, and promote wellness.<\/p>\n<p>With a strategic focus on large-scale distribution, innovation, and consumer engagement, Odyssey Functional Energy is on track to capture a dominant share of the projected <span class=\"xn-money\">$300 billion<\/span> global energy drink market. The brand is setting a new benchmark for functional energy beverages and defining the future of energy.<\/p>\n<p>For more information about Odyssey Functional Energy, please visit\u00a0<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4510057-1&amp;h=3209087662&amp;u=https%3A%2F%2Fodysseyelixir.com%2F&amp;a=www.odysseyelixir.com\" target=\"_blank\" rel=\"nofollow noopener\">www.odysseyelixir.com<\/a><\/u> or follow <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4510057-1&amp;h=4172691442&amp;u=https%3A%2F%2Fwww.instagram.com%2Fodysseyelixir%2F%3Fhl%3Den&amp;a=%40OdysseyElixir\" target=\"_blank\" rel=\"nofollow noopener\">@OdysseyElixir<\/a><\/u> on social media.<\/p>\n<p><b>About Odyssey Functional Energy: <br class=\"dnr\" \/><\/b>Odyssey is the future of energy. Designed for sustained energy, focus, clarity, mood, and performance, Odyssey is powered by high-potency adaptogens and nootropics, including Organic Lion&#8217;s Mane, Cordyceps, L-Theanine, Panax Ginseng, and naturally sourced green tea caffeine, with no artificial ingredients and no added sugar. With bold, craveable flavors, Odyssey provides clean, functional energy without the crash, available in both 222mg and 85mg caffeine formats to power whatever the day demands. Odyssey products are Non-GMO, Vegan, Gluten-Free, Kosher, and made with real fruit juice. Odyssey is available in over 8,500+ retail locations nationwide, with continued expansion across natural, mass, and club channels. Founded by entrepreneur <span class=\"xn-person\">Scott Frohman<\/span> in 2022, Odyssey is more than a beverage; it&#8217;s a smarter way to energize. Fuel your mind. Elevate your mood. Be Epic. Learn more at <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4510057-1&amp;h=2853836241&amp;u=http%3A%2F%2Fodysseyelixir.com%2F&amp;a=odysseyelixir.com\" target=\"_blank\" rel=\"nofollow noopener\">odysseyelixir.com<\/a><\/u> and follow <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4510057-1&amp;h=4172691442&amp;u=https%3A%2F%2Fwww.instagram.com%2Fodysseyelixir%2F%3Fhl%3Den&amp;a=%40OdysseyElixir\" target=\"_blank\" rel=\"nofollow noopener\">@OdysseyElixir<\/a><\/u>.<\/p>\n<p><b>Media Contact:<br class=\"dnr\" \/><\/b>Carma Connected<br class=\"dnr\" \/><u><a href=\"http:\/\/www.prnewswire.com\/cdn-cgi\/l\/email-protection#08476c717b7b6d71486b697a65696b6766666d6b7c6d6c266b6765\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"__cf_email__\" data-cfemail=\"1a557e6369697f635a797b68777b797574747f796e7f7e34797577\">[email\u00a0protected]<\/span><\/a><br class=\"dnr\" \/><\/u>305.438.9200<\/p>\n<p>SOURCE Odyssey Functional Energy<\/p>\n<p><img decoding=\"async\" style=\"border: 0px; width: 1px; height: 1px;\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=FL74265&amp;Transmission_Id=202509160936PR_NEWS_USPR_____FL74265&amp;DateId=20250916\" alt=\"\" \/><b>This release is auto-published via PR Newswire; our journal is not responsible for the content.<\/b><\/p>\n<\/div>\n<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/odyssey-functional-energy-set-to-revolutionize-the-legacy-energy-drink-market-302557695.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Odyssey delivers sustained energy, along with cognitive and mood-boosting benefits, plus amazing taste FORT LAUDERDALE, Fla., Sept. 16,<\/p>\n","protected":false},"author":1,"featured_media":245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,92],"tags":[31],"class_list":["post-243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-pr-newswire","tag-odyssey-functional-energy"],"_links":{"self":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":2,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"predecessor-version":[{"id":371,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts\/243\/revisions\/371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/media\/245"}],"wp:attachment":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}