{"id":2534,"date":"2025-10-25T11:45:37","date_gmt":"2025-10-25T11:45:37","guid":{"rendered":"https:\/\/network.rvrising.com\/?p=2534"},"modified":"2025-10-25T11:45:37","modified_gmt":"2025-10-25T11:45:37","slug":"att-violates-bbb-national-programs-national-advertising-division-procedures","status":"publish","type":"post","link":"https:\/\/www.rvrising.com\/news\/entertainment\/att-violates-bbb-national-programs-national-advertising-division-procedures\/","title":{"rendered":"AT&T Violates BBB National Programs’ National Advertising Division Procedures"},"content":{"rendered":"

NEW YORK<\/span>, Oct. 24, 2025<\/span> \/PRNewswire\/ — BBB National Programs’ National Advertising Division today determined that AT&T Services, Inc. violated Section 2.1(I) of the National Advertising Division (NAD)\/National Advertising Review Board (NARB) Procedures for the U.S. advertising industry’s process of self-regulation by issuing a press release and video advertisement that use the NAD process and its findings for promotional purposes.<\/p>\n

\n

NAD has demanded that AT&T immediately remove such violative promotional materials and cease all future dissemination.<\/p>\n

The NAD Procedures specifically state that:
<\/b>2.1(I)(2) By participating in an NAD or NARB proceeding, the parties agree…<\/p>\n

(b) not to\u00a0mischaracterize any decision,\u00a0abstract, or press release\u00a0issued or use and\/or disseminate such decision,\u00a0abstract or press release\u00a0for advertising and\/or promotional purposes.”<\/p>\n

In direct violation of this, AT&T issued a press release and is running an ad making representations regarding the alleged results of a competitor’s participation in BBB National Program’s advertising industry self-regulatory process.<\/p>\n

The integrity and success of the self-regulatory forum hinges on the voluntary agreement of participants in an NAD proceeding to abide by the rules set forth in the BBB National Programs’ Procedures. As a voluntary process, fair dealing on the part of the parties is essential and requires adherence to both the letter and the spirit of the process.<\/p>\n

AT&T’s violation of its agreement under the Procedures and its misuse of NAD’s decisions for promotional purposes undermines NAD’s mission to promote truth and accuracy of advertising claims and foster consumer trust in the marketplace.<\/p>\n

Access the NAD\/NARB Procedures<\/a>.<\/p>\n

All BBB National Programs case decision summaries can be found in the\u00a0case decision library<\/a>. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive<\/a>. Per NAD\/NARB Procedures, this release may not be used for promotional purposes.<\/p>\n

###<\/p>\n

About BBB National Programs:<\/b>\u00a0BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.<\/p>\n

About the National Advertising Division:<\/b>\u00a0The\u00a0National Advertising Division (NAD) of BBB National Programs\u00a0provides\u00a0independent self-regulation\u00a0and dispute resolution services,\u00a0guiding\u00a0the truthfulness of advertising across the U.S. NAD\u00a0reviews national advertising in all media and its decisions set consistent standards for\u00a0advertising\u00a0truth and accuracy, delivering meaningful protection to\u00a0consumers\u00a0and create fair competition for business.<\/p>\n

SOURCE BBB National Programs\"\"<\/p>\n<\/div>\n

This release is auto-published via PR Newswire; our journal is not responsible for the content.<\/b><\/p>\n

Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK, Oct. 24, 2025 \/PRNewswire\/ — BBB National Programs’ National Advertising Division today determined that AT&T Services,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,92],"tags":[701],"class_list":["post-2534","post","type-post","status-publish","format-standard","hentry","category-entertainment","category-pr-newswire","tag-bbb-national-programs"],"_links":{"self":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts\/2534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/comments?post=2534"}],"version-history":[{"count":1,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts\/2534\/revisions"}],"predecessor-version":[{"id":2560,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/posts\/2534\/revisions\/2560"}],"wp:attachment":[{"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/media?parent=2534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/categories?post=2534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rvrising.com\/news\/wp-json\/wp\/v2\/tags?post=2534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}