{"id":463,"date":"2025-09-23T07:12:37","date_gmt":"2025-09-23T07:12:37","guid":{"rendered":"https:\/\/network.rvrising.com\/?p=463"},"modified":"2025-09-23T07:12:37","modified_gmt":"2025-09-23T07:12:37","slug":"the-pacsun-purpose-partner-summit-unites-powerful-voices-in-youth-culture-and-community-through-purpose-driven-leadership","status":"publish","type":"post","link":"https:\/\/www.rvrising.com\/news\/business\/the-pacsun-purpose-partner-summit-unites-powerful-voices-in-youth-culture-and-community-through-purpose-driven-leadership\/","title":{"rendered":"THE PACSUN PURPOSE PARTNER SUMMIT UNITES POWERFUL VOICES IN YOUTH CULTURE AND COMMUNITY THROUGH PURPOSE-DRIVEN LEADERSHIP"},"content":{"rendered":"

The youth retailer hosted a gathering in Downtown Los Angeles<\/span> to debut<\/i><\/p>\n

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The Youth Report by Pacsun <\/b>and the Pacsun Youth Advisory Council<\/b>, convening partners shaping
the future of Gen Z and Gen Alpha retail <\/i><\/p>\n

LOS ANGELES<\/span><\/span>, Sept. 22, 2025<\/span><\/span> \/PRNewswire\/ — Pacsun hosted its first Pacsun Purpose Partner Summit on Thursday, September 18<\/span> at Rolling Greens in Downtown Los Angeles<\/span>, marking a milestone in the brand’s evolution from retailer to cultural convener. Galvanized by a unifying message about leading with purpose from CEO Brieane Olson, the event brought together more than 300 leaders from fashion, media, wellness, sports, and entertainment, alongside a new generation of creators, to spotlight youth voices, community, and the role of purpose in shaping culture.<\/p>\n

“Pacsun has always been deeply committed to listening to young people,” said Brieane Olson, CEO of Pacsun. “Witnessing the energy and support at our first Pacsun Purpose Partner Summit was truly inspiring. From the 75 field associates representing our top-performing stores to the youth leaders and partners who joined us, it was a powerful reminder of what it means to be united by purpose. Beginning the day with a focus on conscious capitalism set the tone for what fuels us \u2014 radical transparency, celebrating culture through authentic voices, and co-creating a future with the next generation at the center.”<\/p>\n

The summit served as a launchpad for two major initiatives: The Youth Report by Pacsun, developed with GlobalData, and the introduction of the brand’s inaugural Pacsun Youth Advisory Council. The Youth Report, based on insights from over 6,000 respondents ages 11\u201324, revealed key findings, including that music is more central to identity than fashion or social media and that mental health remains the top priority for this generation.<\/p>\n

Designed as a free annual resource for the industry, the report underscores Pacsun’s commitment to offering actionable insights and thought leadership to brands, educators, and cultural stakeholders.<\/p>\n

In tandem, Pacsun unveiled its Youth Advisory Council, a hand-selected group of Gen Z and Gen Alpha creators who will collaborate directly with Pacsun executives throughout 2025 and 2026 on product strategy, creative campaigns, and cultural initiatives. Members will participate in quarterly mentorship sessions, creative workshops, and brand activations, gaining professional development opportunities while shaping the future of Pacsun. Inaugural members include: Anna Sitar<\/span>, Anais and Mirabelle Lee<\/span>, Jabari & Malik Williams<\/span>, Life.w.Bex, Mark Aoki<\/span>, Melody Hurd<\/span>, Shea Durazzo, Sienna Lewis, Teala Dunn<\/span>, and Valera Djordjevic<\/span>.<\/p>\n

Throughout the day, attendees participated in a series of conversations and cultural experiences related to Pacsun’s brand ethos and core pillars, designed to bridge perspectives across generations, including:<\/p>\n