India\u2019s leading tiles and bathware manufacturer Kajaria has unveiled its latest television commercial under the tagline \u2018Log Toh Poochenge Hi\u2019, starring Indian cinema\u2019s superstar Ranveer Singh and pan-India star Rashmika Mandanna. The new brand film is already generating strong attention, further amplifying the campaign\u2019s growing popularity among consumers and design enthusiasts alike.<\/p>\n
Rashmika and Ranveer in the new TV Commercial by Kajaria<\/p>\n
Built on the insight that thoughtfully designed homes naturally attract admiration, the commercial positions superior tiles and bathware as effortless conversation starters. The film features Ranveer Singh and Rashmika Mandanna as an accomplished Army couple hosting a senior Brigadier and his wife at their picturesque hillside home. Through understated moments of appreciation \u2014 from outdoor pathways and elegant living spaces to refined kitchen finishes and Kerovit bath fittings \u2014 the narrative subtly highlights Kajaria\u2019s design excellence.<\/p>\n
Log Toh Poochenge Hi | New TVC Featuring Ranveer Singh & Rashmika Mandanna<\/p>\n
www.youtube.com\/watch?v=lidmgWzL2yk<\/p>\n
Blending warmth, pride, humour and relatability, the TVC concludes with a powerful message: when you choose Kajaria Tiles and Kerovit bathware, appreciation is inevitable \u2014 because \u201cLog Toh Poochenge Hi\u201d.<\/p>\n
Conceptualized as a high-visibility brand push, the campaign continues Kajaria\u2019s strategy of combining celebrity-led storytelling with sharp consumer insight to reinforce aspiration, recall and product credibility across India\u2019s rapidly preimmunizing housing market. By seamlessly integrating both tiles and bathware within one cohesive narrative, the film further strengthens Kajaria\u2019s positioning as a comprehensive premium home solutions brand.<\/p>\n
Commenting on the association, Mr. Chetan Kajaria, Vice Chairman at Kajaria Ceramics Ltd.\u00a0said, \u201cAt Kajaria, we are constantly evolving to stay aligned with the aspirations of modern Indian consumers. Bringing Rashmika Mandanna on board alongside Ranveer Singh reflects our commitment to building a strong cultural connect with homeowners across regions, We look forward to leveraging this powerful partnership to further strengthen our engagement with customers and inspire beautiful living spaces across the country.\u201d<\/p>\n
Commenting on the campaign, Mr. Rishi Kajaria, Managing Director at Kajaria Ceramics Ltd. said, \u201cWith \u2018Log Toh Poochenge Hi,\u2019 our objective is to elevate the brand conversation towards emotion and brand ownership while showcasing modern design and uncompromised quality. Today\u2019s consumers see their homes as an expression of identity, and Kajaria\u2019s tiles and Kerovit bathware play a central role in enabling that aspiration. Bringing Indian cinema\u2019s force Ranveer Singh and Rashmika Mandanna together in a relatable, story-led narrative allows us to strengthen Kajaria\u2019s positioning as a complete premium home solutions brand while expanding our reach across every corner of the country, especially in the southern markets.\u201d<\/p>\n
Ranveer Singh added: \u201cWhat I love about this campaign is how relatable the insight is \u2014 when you build a home with care and great design, it naturally becomes special. The film showcases that pride in a very fun, slice-of-life way. Shooting this with Rashmika was great, and I think audiences will really enjoy how the campaign put smiles on faces.\u201d<\/p>\n
Rashmika Mandanna said, \u201cThis phase of life makes the idea of \u2018home\u2019 feel even more special to me, which is why this film felt very close to my heart. It beautifully captures how a home isn\u2019t just about how it looks, but how it reflects your journey and the life you\u2019re building together. The story has a lovely warmth to it, and shooting it with Ranveer brought such fun and easy chemistry that I think audiences will truly feel on screen.\u201d<\/p>\n
The TVC is being rolled out across television and digital platforms, supported by outdoor, print and cinema amplification. Kajaria expects the campaign to further strengthen brand salience in the premium category while driving cross-category adoption between tiles and bathware as it scales its integrated home solutions strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"
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